The video from Henning Larsen Architects illustrating their
Greenland proposal while presenting what I believe is a very real future
scenario, grounded in research and understanding; lacks this intangibility. It
lacks the spirit and atmosphere that the outcome would provide. It lacks
experiential communication and I think that is the point most strongly
emphasised by Yasu; we need to take our audience on a journey; we need to put on
a show. This approach is reflected in the criteria. Script - Stage - Scenes. I
would theorise though that underpinning these three components is Storytelling.
According to Andrew, Dees; Hull and Donahue (2009);
"Storytelling
is a means for sharing and interpreting experiences. Stories are universal in
that they can bridge cultural,
linguistic and age-related divides. Storytelling can be used as a method to teach ethics, values,
and cultural norms and differences. Learning is most effective when it takes place in social environments
that provide authentic social cues about how
knowledge is to be applied. Stories provide a tool to transfer knowledge in a
social context".
Thus in employing an undercurrent of storytelling, the
communication of this project becomes more about transferring knowledge and
inspiring ideas within a wider audience rather than merely presenting a pretty
picture.
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